![]() I double-checked everything and made sure my first post was already published before I made the site live. When I officially launched, it was literally me just flipping the switch and making my site live on. I should mention I have a web design and development background, and back in 2009 it definitely came in handy, but nowadays it’s so much easier to put together a website that actually looks good.īack in 09, most people used Blogger, Tumblr, and sites, and even Wordpress themes weren’t as robust and easily customizable as they are today. Take us through the process of getting started and launching. Exciting because of the possibilities, and challenging because of my limited time to work on it. I never felt forced to work on this I loved it, enjoyed it, and found it both exciting and challenging. I remember keeping up this routine almost nightly for a long while… at least the first 2 years. I worked at my job during the day, and in the evenings, after dinner until 1 or 2 am every night, I would work on my site.Īt first, it was just planning and strategizing, then actually designing and building the site, and finally, creating content regularly. I knew I wanted Effortless Gent to be my full-time business one day but I wasn’t entirely sure how I would make that happen in the beginning I just remained open to any and all possibilities. I didn’t love the limitations and restrictions that came from working at a job. I was in my mid-20s and still at the beginning of my career, but I’ve always had an entrepreneurial side. ![]() So in 2009, I was looking for a side hustle project where I could combine my love of design, clothing, and my coding skills, and Effortless Gent was the result.Īt the time, I was working as a front-end developer at a San Francisco-based technology company. Throughout high school and college, I noticed the same questions were being asked over and over, and I remember thinking that I should start a simple website with all the answers to these questions so I wouldn’t have to repeat myself over and over… I could just point them to my website. So if you’re going to be a content creator, focus on producing content regularly, whether that’s 1x a week or 1x a day.īecause of this, I was usually who my guy friends turned to when it came to questions on matters of style. I’d advise to start small and be consistent. I learned through experimentation that how you dress can change the way you feel about yourself, as well as how other people perceive you. I loved being experimental and trying new trends. Growing up, I’ve always been interested in my own personal style. What's your backstory and how did you come up with the idea?
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